An authentic experience through the creative and innovative Cerveza Artesanal production process, to taste various styles and exotic combinations.Crafted by local masters who consider the process art, to get a beverage that is Tasty, in addition to great flavor, aroma, and body, it contains the character and personality of the neighborhood, in each harvest, there is a history, dedication, and effort of artisans.Mexican craft beer is Natural, made with the 4 basic ingredients and mix of herbs, fruits or spices with real attributes, Innovative, original new flavors, infinite combinationsThe micro brewerys that we visit are Independent labels, the result of efforts of families, groups of friends and courageous entrepreneurs.
Going back to basics, small breweries are using meticulous craftsmanship to create beers with rich taste. These beers represent a new authenticity and way of life. For some, beer has always been a treat for body and soul. Now, beer is establishing itself as the drink of choice among a hipper, cultured audience. "Brew it yourself" is more than a trend; it's the credo of a new creative scene that has developed around beer and is questing for its lost taste. What began over 30 years ago with hobby brewers in the United States has today become an international movement with beer-loving adherents from Europe to South Africa. Small enterprises worldwide are combining fresh ideas with traditional methods to create outstanding craft beers. Their inspired experimentation has resulted in a growing range of products that are rekindling passion for the golden goodness. No matter how they are brewed or whether they feature special flavors or new production methods, these beers are all made for maximum drinking enjoyment for those with discerning tastes. Their packaging design is as characteristic as the beers themselves and includes striking labels or bottles with unusual shapes or colors. Barley & Hops gives beer connoisseurs a behind-the-kettles look at their favorite beverage-from its historical origins and regional distinctions to current developments. The book includes portraits of those who are united in their passion for craft beer, the brewing process, and creating something unique. Here, they share their personal stories of how they came to brew beer and, in the process, give insight into how beer is advancing our drinking culture today.
Going back to basics, small breweries are using meticulous craftsmanship to create beers with rich taste. These beers represent a new authenticity and way of life. For some, beer has always been a treat for body and soul. Now, beer is establishing itself as the drink of choice among a hipper, cultured audience. "Brew it yourself" is more than a trend; it's the credo of a new creative scene that has developed around beer and is questing for its lost taste. What began over 30 years ago with hobby brewers in the United States has today become an international movement with beer-loving adherents from Europe to South Africa. Small enterprises worldwide are combining fresh ideas with traditional methods to create outstanding craft beers. Their inspired experimentation has resulted in a growing range of products that are rekindling passion for the golden goodness. No matter how they are brewed or whether they feature special flavors or new production methods, these beers are all made for maximum drinking enjoyment for those with discerning tastes. Their packaging design is as characteristic as the beers themselves and includes striking labels or bottles with unusual shapes or colors. Barley & Hops gives beer connoisseurs a behind-the-kettles look at their favorite beverage-from its historical origins and regional distinctions to current developments. The book includes portraits of those who are united in their passion for craft beer, the brewing process, and creating something unique. Here, they share their personal stories of how they came to brew beer and, in the process, give insight into how beer is advancing our drinking culture today.
We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salesman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a sushi taco with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today's postmodern consumer defies categorization -- sometimes deliberately. S/he yearns to be liberated from cubicles, labels, market segments, and especially those confining walls that restrict him or her from expressing the unique self that s/he has constructed out of all the lifestyle materials that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they have erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can understand our customer yesterday, today, and tomorrow. We love to put people into categories, and often into super-neat dichotomies, and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And they obstruct our view of the marketing possibilities that lie beyond them. In this audiobook, I describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I demolish them. 1. Language: English. Narrator: Alan Taylor. Audio sample: http://samples.audible.de/bk/acx0/112795/bk_acx0_112795_sample.mp3. Digital audiobook in aax.
Fully revised and updated, 1001 Beers You Must Try Before You Die is a comprehensive and indispensable guide to the very best beers in the world, featuring world classics such as the finest traditional Czech pilsners, the best of Bavaria's refreshing wheat beers, England's Marble Chocolate beer, France's Vivat Blonde boutique beer and the cream of the new wave, cutting-edge, hophappy beers from the West Coast of America. From the 1980s real ale revival in Britain to the explosion of microbreweries in the United States, there has neverbeen a better time to discover, and enjoy, the astounding variety of beers available. Many beers are undoubtedly more complex than some wines, both in their taste and in the method of their manufacture. A tribute to the burgeoning number of specialist and craft beers from around the world, this stunning book from the acclaimed 1001 series is illustrated with more than 800 photographs of beer bottles, glasses, labels, posters and breweries. Written in an informative and entertaining style by an international panel of experts, 1001 Beers You Must Try Before You Die also features critical tasting notes that will help you to match the right beer to the right food. Each description includes notes on the flavour and body of the beer, explains why it tastes the way it does and describes its strength and ideal serving temperature.
Going back to basics, small breweries are using meticulous craftsmanship to create beers with rich taste. These beers represent a new authenticity and way of life.For some, beer has always been a treat for body and soul. Now, beer is establishing itself as the drink of choice among a hipper, cultured audience. "Brew it yourself" is more than a trend, it's the credo of a new creative scene that has developed around beer and is questing for its lost taste. What began over 30 years ago with hobby brewers in the United States has today become an international movement with beer-loving adherents from Europe to South Africa.Small enterprises worldwide are combining fresh ideas with traditional methods to create outstanding craft beers. Their inspired experimentation has resulted in a growing range of products that are rekindling passion for the golden goodness. No matter how they are brewed or whether they feature special flavors or new production methods, these beers are all made for maximum drinking enjoyment for those with discerning tastes. Their packaging design is as characteristic as the beers themselves and includes striking labels or bottles with unusual shapes or colors.Barley & Hops gives beer connoisseurs a behind-the-kettles look at their favorite beverage-from its historical origins and regional distinctions to current developments. The book includes portraits of those who are united in their passion for craft beer, the brewing process, and creating something unique. Here, they share their personal stories of how they came to brew beer and, in the process, give insight into how beer is advancing our drinking culture today.
Fully revised and updated, 1001 Beers You Must Try Before You Die is a comprehensive and indispensable guide to the very best beers in the world, featuring world classics such as the finest traditional Czech pilsners, the best of Bavaria's refreshing wheat beers, England's Marble Chocolate beer, France's Vivat Blonde boutique beer and the cream of the new wave, cutting-edge, hophappy beers from the West Coast of America.From the 1980s real ale revival in Britain to the explosion of microbreweries in the United States, there has neverbeen a better time to discover, and enjoy, the astounding variety of beers available. Many beers are undoubtedly more complex than some wines, both in their taste and in the method of their manufacture. A tribute to the burgeoning number of specialist and craft beers from around the world, this stunning book from the acclaimed 1001 series is illustrated with more than 800 photographs of beer bottles, glasses, labels, posters and breweries.Written in an informative and entertaining style by an international panel of experts, 1001 Beers You Must Try Before You Die also features critical tasting notes that will help you to match the right beer to the right food. Each description includes notes on the flavour and body of the beer, explains why it tastes the way it does and describes its strength and ideal serving temperature.
Going back to basics, small breweries are using meticulous craftsmanship to create beers with rich taste. These beers represent a new authenticity and way of life. For some, beer has always been a treat for body and soul. Now, beer is establishing itself as the drink of choice among a hipper, cultured audience. “Brew it yourself” is more than a trend; it’s the credo of a new creative scene that has developed around beer and is questing for its lost taste. What began over 30 years ago with hobby brewers in the United States has today become an international movement with beer-loving adherents from Europe to South Africa. Small enterprises worldwide are combining fresh ideas with traditional methods to create outstanding craft beers. Their inspired experimentation has resulted in a growing range of products that are rekindling passion for the golden goodness. No matter how they are brewed or whether they feature special flavors or new production methods, these beers are all made for maximum drinking enjoyment for those with discerning tastes. Their packaging design is as characteristic as the beers themselves and includes striking labels or bottles with unusual shapes or colors. Barley & Hops gives beer connoisseurs a behind-the-kettles look at their favorite beverage—from its historical origins and regional distinctions to current developments. The book includes portraits of those who are united in their passion for craft beer, the brewing process, and creating something unique. Here, they share their personal stories of how they came to brew beer and, in the process, give insight into how beer is advancing our drinking culture today.
Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of 'microbrewery' pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution , Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.