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Storytelling in Business: Strategies for Advert...
9,95 € *
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You are about to discover how to leverage the power of storytelling to get customers to want to buy from you, build strong customer loyalty, maximize your profits, and achieve much more! Storytelling has been connecting serious brands around the world with serious customers for decades and through it, these businesses been enjoying ever-increasing engagement, loyalty, and profits. Think of the most popular brands around the world - when you look closely, they all have a story that make them resonate with their target audience. From soft drink manufacturers to makers of chocolates, fast food joints to beer manufacturers to even organic food brands, every serious brand has a story....And yes, storytelling is an essential part of content marketing; it’s a powerful technique that assists business owners craft and convey their message to their customers in the most reliable, engaging and captivating way to spur attention, emotional connection and long-term purchases. What business wouldn’t want that? By virtue that you are reading this, it is likely that you’ve heard a thing or two about storytelling for business and are not certain what steps to take, when and how exactly to go about telling your business story....Lucky for you, this book seeks to address just that by addressing all manner of questions going through your mind: How does a good story look like?How do you craft a compelling story?Is there a template or universal structure?Are there any tips I should consider?How do I avoid mistakes?These and countless similar questions are addressed in this book which is designed to give you a gentle introduction to the concept of storytelling, show you why you need it and how you can use it to build a powerful brand in clear, easy steps. So if you’re a beginner who wants something simple, straightforward and comprehensive, then keep readi 1. Language: English. Narrator: D. Wolf. Audio sample: http://samples.audible.de/bk/acx0/194528/bk_acx0_194528_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 18.01.2021
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101 Essential Tips Home Brewing
3,99 € *
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101 Essential Tips Home Brewing ab 3.99 EURO Recipes and Techniques to Make your Own Craft Beer at Home

Anbieter: ebook.de
Stand: 18.01.2021
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Lonely Planet New Zealand's North Island
14,59 € *
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Lonely Planet: The world's leading travel guide publisher Lonely Planet's New Zealand's North Island is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Glide through turquoise waters past pods of orcas in Bay of Islands, try black-water rafting in astonishing Waitomo Caves, and sample craft beer and check out the arts scene in cool little Wellington. All with your trusted travel companion. Get to the heart of New Zealand's North Island and begin your journey now! Inside Lonely Planet's New Zealand's North Island: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights provide a richer, more rewarding travel experience - covering history, people, music, landscapes, wildlife, cuisine, politics Covers Auckland, Bay of Islands & Northland, Waikato & the Coromandel Peninsula, Taupo & the Central Plateau, Rotorua & the Bay of Plenty, The East Coast, Wellington Region, Taranaki & Whanganui The Perfect Choice: Lonely Planet's New Zealand's North Island is our most comprehensive guide to the North Island, and is perfect for discovering both popular and offbeat experiences. Looking for wider coverage? Check out Lonely Planet's New Zealand for a comprehensive look at all the country has to offer. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves, it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia)

Anbieter: Dodax
Stand: 18.01.2021
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Lonely Planet Fast Talk Icelandic
4,16 € *
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Lonely Planet: The world's number one travel guide publisher* Although you can get by in Iceland without speaking the language, knowing just a few phrases can help you make friends, enjoy service with a smile, and discover richer, more rewarding experiences. Get invited to watch an up-and-coming band with Reykjavík locals, book dinner at a buzzing new restaurant, or ask for a glass of the country's best craft beer. Fast, fun and easy to use Essential words and phrases Simple pronunciation guides Expert tips to boost confidence About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves, it's in every traveller's hands(more...)

Anbieter: Dodax
Stand: 18.01.2021
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The Craft Beer Dictionary
16,60 € *
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Get to grips with the craft beer revolution, with this stylish and in-depth guide to the many complex terms and techniques, equipment and varieties that go into creating the perfect beer.Hundreds of entries cover every aspect of the craft beer world, from ingredients, brewing and storing through to tasting notes for the many different styles of beer available today.Written by award-winning beer expert Richard Croasdale and with stunning illustrations throughout, The Craft Beer Dictionary is an essential guide for the craft beer drinker.

Anbieter: Dodax
Stand: 18.01.2021
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World Atlas of Beer
33,99 € *
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As craft brewing continues to go from strength to strength across the world, World Atlas of Beer is the definitive and essential guide to beer. Understand the rich, multi-faceted traditions of Belgium, the Nordic legend that is Finnish Sahti, the relatively new phenomenon of the New England hazy IPA, and why Australia's lower-strength beers are one of its great successes. With thousands of breweries now operating around the globe, and more opening every day, this is the expert guide to what is really worth drinking.Country by country the book considers a vast range of brewing techniques, beer styles and traditions. Detailed maps describe crucial trends in major territories and features such as matching beer with food and how to pour different kinds of beer complete the picture. Now in a fully updated third edition, this book is the perfect companion to help you explore the best beers the world has to offer.Praise for the second edition of World Atlas of Beer:'Written with authority and wit... the perfect guide to the rapidly changing beer scene' - the Guardian

Anbieter: Dodax
Stand: 18.01.2021
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The Geography of Beer
171,19 € *
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This edited collection examines the various influences, relationships, and developments beer has had from distinctly spatial perspectives. The chapters explore the functions of beer and brewing from unique and sometimes overlapping historical, economic, cultural, environmental and physical viewpoints.Topics from authors - both geographers and non-geographers alike - have examined the influence of beer throughout history, the migration of beer on local to global scales, the dichotomous nature of global production and craft brewing, the neolocalism of craft beers, and the influence local geography has had on beer's most essential ingredients: water, starch (malt), hops, and yeast.At the core of each chapter remains the integration of spatial perspectives to effectively map the identity, changes, challenges, patterns and locales of the geographies of beer.

Anbieter: Dodax
Stand: 18.01.2021
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Lonely Planet New Zealand's North Island
15,14 € *
ggf. zzgl. Versand

Lonely Planet: The world's leading travel guide publisher Lonely Planet's New Zealand's North Island is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Glide through turquoise waters past pods of orcas in Bay of Islands, try black-water rafting in astonishing Waitomo Caves, and sample craft beer and check out the arts scene in cool little Wellington. All with your trusted travel companion. Get to the heart of New Zealand's North Island and begin your journey now! Inside Lonely Planet's New Zealand's North Island: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights provide a richer, more rewarding travel experience - covering history, people, music, landscapes, wildlife, cuisine, politics Covers Auckland, Bay of Islands & Northland, Waikato & the Coromandel Peninsula, Taupo & the Central Plateau, Rotorua & the Bay of Plenty, The East Coast, Wellington Region, Taranaki & Whanganui The Perfect Choice: Lonely Planet's New Zealand's North Island is our most comprehensive guide to the North Island, and is perfect for discovering both popular and offbeat experiences. Looking for wider coverage? Check out Lonely Planet's New Zealand for a comprehensive look at all the country has to offer. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves, it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia)

Anbieter: Dodax
Stand: 18.01.2021
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Berlin Bars
10,00 € *
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Die Stimmung, das Handwerk, die Drinks - "Berlin Bars", geschrieben von Peter Eichhorn, dem Kenner der Trinkkultur in Berlin, feiert diese Szene in kurzen, kenntnisreichen Porträts und kurzweiligen Essays. Bars, Weinbars, Craft-Beer-Bars - die Pflichtlektüre für den kuratierten Schwips.Mit über 100 Adressen von Bars und guten Spirituosenhändler.Die zweisprachige Edition "Berlin Bars" ist der Leitfaden durch die gepflegte Trinkkultur der Hauptstadt.The atmosphere, the bar skills, the drinks: "Berlin Bars" by Peter Eichhorn, connoisseur of Berlin's drinking culture, celebrates the city's vibrant scene in a series of brief but informative portraits and entertaining essays. Bars, wine bars, craft-beer bars - essential reading featuring a perfectly curated selection of places to enjoy your next tipple!

Anbieter: Dodax
Stand: 18.01.2021
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