This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Was it the water or the quality hops? The deep-rooted appreciation of saloon culture? How did Portland, Oregon, become one of the nation's leaders in craft beer cultivation and consumption, with more than fifty breweries in the city limits? Beer writer and historian Pete Dunlop traces the story of Rose City brewing from frontier saloons, through the uncomfortable yoke of temperance and Prohibition, to the hard-fought Brewpub Bill and the smashing success of the Oregon Brewers Festival. Meet the industry leaders in pursuit of great beer--Henry Weinhard, McMenamins, Bridgeport, Portland Brewing, Widmer and more--and top it off with a selection of trivia and local lore. Bringing together interviews and archival materials, Dunlop crafts a lively and engaging history of Portland's road to Beervana.
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
In 2011 Goose Island, a family-owned Chicago brewpub, was sold to Anheuser-Busch InBev, the biggest beer company in the world. The sale forced the craft beer industry to reckon with its growing mainstream appeal and a popularity few envisioned. Anheuser-Busch InBev went on to buy nine more American craft breweries, each sale sparking questions anew. With Goose Island as its flagship brand, Anheuser-Busch InBev stood poised to the become the largest producer of craft beer in the United States, leaving the industry's original innovators to grapple with the transition from scrappy underdog to mainstream, co-opted sensation.
Was it the water or the quality hops? The deep-rooted appreciation of saloon culture? How did Portland, Oregon, become one of the nation's leaders in craft beer cultivation and consumption, with more than fifty breweries in the city limits? Beer writer and historian Pete Dunlop traces the story of Rose City brewing from frontier saloons, through the uncomfortable yoke of temperance and Prohibition, to the hard-fought Brewpub Bill and the smashing success of the Oregon Brewers Festival. Meet the industry leaders in pursuit of great beer--Henry Weinhard, McMenamins, Bridgeport, Portland Brewing, Widmer and more--and top it off with a selection of trivia and local lore. Bringing together interviews and archival materials, Dunlop crafts a lively and engaging history of Portland's road to Beervana.